09
Dec

MUSCAT DE NOËL

MUSCAT DE NOËL, CELEBRATING THE RELEASE OF THE FIRST MUSCAT DE RIVESALTES OF THE YEAR – “INFINITELY ROUSSILLON”

Muscat de Noël: the perfect companion for your Holiday gatherings!

The Muscat de Noël, an AOC Muscat de Rivesaltes since 1997, marks the launch of the new vintage on the third Thursday of November. Released on November 15, this primeur fortified sweet wine (“VDN” = Vins Doux Naturels) magnifies the end of the year festivities and is winning over more and more consumers, thanks to its exceptional value for money. Over the past 10 years, sales increased by 23%.

Over 20 years of steady growth

Resulting from the work and dedication carried out by hundreds of producers, over 530 000 bottles of the Muscat de Noël will be made available to the public this year, which is 30 times more than 20 years ago when the total volume produced was averaging 20 000 bottles. Of these, 50% is intended to wholesalers and wine shops operating in the areas of Pyrénées-Orientales and Aude, whereas 45% will be distributed in wine shops throughout France, mainly in the Paris region and in the South of France. The remaining 5% will be channeled towards export markets, notably Northern Europe (Belgium, Germany, Netherlands).

Muscat de Noël, a history rooted back to the Middle Ages

In the Middle Ages, the first Muscat of the year was traditionally served to the Barcelona’s noblemen during the Christmas holiday. Practices evolved towards family settings which have perpetuated them since then, from generation to generation. In 1997, a handful of passionate winemakers have decided to make it available to the greatest number by creating, as a complement to the AOC Muscat de Rivesaltes, a specific designation: Muscat de Noël. This latter is commanding very precise production and commercial practices such as the requirement that the wine be bottled “at the property” no later than on December 1st, and an official release which cannot be initiated before the third Thursday of November, following a tasting by a panel of professionals that validates the conformity of every Muscat de Noël.

A wine aligned with the strategy developed for the wines of Roussillon

The Muscat de Noël may be representing only 5% of the total sales of the AOC Muscat de Rivesaltes, it is nonetheless an important pillar of the overall strategy for the wines of Roussillon. Released only a few weeks after harvest, it is an undeniable economic asset for the local producers. Plus, it generates additional media exposure and reinforces the notoriety of the wines of Roussillon in a highly competitive environment. It also allows to reach a broader public that is enchanted by its colorful and festive packaging, and the freshness of recently harvested grapes’ flavors. The Muscat de Noël, a versatile companion that will suit either a cocktail party or a more traditional meal… and why not accompany the festivities of the Epiphany!

ROUSSILLON, THE SOUTHERNMOST OF THE FRENCH VINEYARDS

Shaped like an amphitheater and nestled between the Pyrenées-Orientales mountains and the Mediterranean sea, the vineyard of Roussillon is covered by 20 900 hectares of vines classified in 14 AOCs and 2 IGPs. Overall, 375 vineyards (350 located in the Pyrenées-Orientales, 25 in Aude), 29 winegrowers cooperatives (25 located in the Pyrenées-Orientales, 4 in Aude), and 30 wine traders produce 75 million bottles annually; 29% of which is fortified sweet wines (“VDN” = Vins Doux Naturels), and 71% is still wines (reds, rosés, and whites).

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09
Dec

圣诞麝香

圣诞麝香,全新年份里维萨特麝香天然甜正式上市尽在无限可能露喜龙

圣诞麝香:度假聚会的完美伴侣!

自1997年,每年11月的第三个星期四,标志着AOC里维萨特麝香天然甜葡萄酒,圣诞麝香正式上市。今年,在11月15日当天推出这款新鲜的加强型天然甜酒(英文简称“VDN”意为天然甜),不仅给年底的庆祝活动增加色彩,还因为其物超所值便赢得越来越多消费者的宠爱. 在过去的十年里,销售额增长了23%。

历经20逾年的稳步增长

在数百家酿酒商的共同努力和奉献下,今年将向公众提供53万多瓶圣诞麝香葡萄酒,发行量更是20年前总产量平均2万瓶时的30多倍,如今产量形成鲜明对比。约50%的圣诞麝香将东比利牛斯省和奥德省内各大酒窖以及商场销售,45%将在法国其他城市的的酒窖出售,主要是在大巴黎地区和法国南部地区。剩下的5%将出口到北欧国家(比利时、德国、荷兰…)。

圣诞麝香, 历史追溯至中世纪时期

在中世纪,传统以来,每年第一批麝香葡萄酒都是特供巴塞罗那皇室贵族在圣诞宴会上饮用。这个习俗后来逐步演变成为平常人家也举行的传统庆祝仪式,代代相传,流传至今。在1997年,由一些充满热心的酿酒师共同决定,创立了一个独特而崭新的命名——圣诞麝香,作为对AOC级别里韦萨特麝香天然甜葡萄酒的补充命名,希望将这个传统发扬光大,让尽可能多的人能喝到这种葡萄酒。在非常严格精确的的法律控制和商业实践下进行生产和销售:如12月1日前完成装瓶,禁止11月的第3个星期四前官方出售,之后经过一组专业人士的品鉴,验证确认每款圣诞麝香合格后,这样的麝香天然甜才能成为“圣诞麝香”。

与露喜龙葡萄酒发展战略相一致的葡萄酒

圣诞麝香,占据AOC里维萨特麝香天然甜葡萄酒销量的5%,如今仍然是露喜龙葡萄酒总体宣传战略的重要支柱。 在葡萄丰收后仅几周发布,圣诞麝香首要保障了生产商的经济收入。此外,对露喜龙葡萄酒的媒体推广和整体知名度提升做出了贡献。让广大公众深受其丰富多彩的节日包装、多元化个性设计以及清新的鲜采葡萄芳香。 露喜龙圣诞麝香犹如多才多艺的伴侣,不仅适合鸡尾酒等派对,也适合传统的晚餐中配餐……不妨用这款圣诞麝香伴随紧随到来的主显节(每年一月六日纪念耶稣显灵的节日)。

露喜龙,法国最南端的葡萄园产区

露喜龙产区仿佛一座圆形露天剧场,依偎于东比利牛斯山脉与地中海之间,历史悠久的葡萄田占地面积超过20900公顷,拥有14个认证AOC法定原产区命名级别和2个IGP地区保护级别。产区共有375个酒庄(其中350个位于东比利牛斯省,25个位于奥德省),29个合作酒窖(25个位于东比利牛斯省,4个位于奥德省),和30个葡萄酒经销商,生产量达年均7500万瓶;产区29%的产量是加强型天然甜酒,71%的静态葡萄酒(红,桃红和白葡萄酒)。

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